La Riche Ltd have been established since 1981 - the year we launched the first ever Directions hair colour tubs from a very humble work room in the UK. At the height of the fashion explosion these unique tubs of colour rocketed and have been supporting fashion trends and styles worldwide ever since, even landing themselves on a few celebrity heads on the way.
With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour.
Directions is cruelty free and will NEVER test on animals! It' vegan also! You can be assured directions hair dye will tick all the boxes!
With 36 colours to choose from directions has a colour suited perfectly for you. Each tub at bang costs only $13.95 and we can assure you that you will love it!